|Ernst Friedrich "Fritz" Schumacher|
||16 August 1911|
||4 September 1977 (aged 66)|
E. F. Schumacher, the son of a professor of political economy. He grew up in Germany, but left due to the rise of Nazism. He was a friend of Meynard Keynes, and worked for 20 years as Chief Economic Advisor to the UK National Coal Board. This allowed him to appreciate the unsustainability of fossil fuels, while his training and work in the area of economics allowed to grasp the fundamental inability of traditional economics to tackle matters ecological. He developed an alternative system of economics he termed "Buddhist Economics". His ideas became popularized in much of the English-speaking world during the 1970s. He is best known for the book "Small is Beautiful", which critiques materialistic economics and its focus on growth, and instead proposes human-scale, decentralized use of appropriate technology.